Shetah Esh
A neon, high-energy mascot identity for a VR & AI gaming arena — games, technology and play for all ages.
Client Project — 2025The mascot mark.
Shetah Esh — a fire zone of play.
Shetah Esh (שטח אש) is Hebrew for “fire zone” — a live, high-energy arena. The name sets the tone for the whole brand: an electric space where VR games, AI experiences and technology-driven play collide, for kids, adults and everyone in between. The identity had to feel alive — charged with neon, fast, futuristic and fun — so I built it around a character: a confident cyber-cat that carries that energy everywhere it goes.
From flat logo to a character that lives in 3D.
The mascot wears a VR visor, neon mohawk and a sharp pink-to-blue glow — instantly readable as a gaming icon. Designed first as a logo character, then realised as a collectible 3D figure for the space.
Logo, icon & type.
Primary wordmark
Mascot icon
TypographyBuilt to glow.
Neon pink, electric blue & black.
#FF44D2
#009DE0
Pink → Blue
#070608
One mascot, endless energy.
A set of action poses to bring the mascot to life across screens and signage.AI-generated from my original mascot design
Inspiration, sketch & final.
Early explorations.
Worn & carried.
Wall designs.
The space opens within a month.
A full video and photos of the place are coming here soon. Every printed and digital design and product created for Shetah Esh will live right here on my site.
Full reveal coming soonShetah Esh — שטח אש
A neon mascot identity for a VR, AI-games and technology entertainment space.
Client
Shetah Esh · שטח אש
Industry
VR · AI Games · Tech Entertainment
Year
2025
Scope
Brand Identity, Mascot & Character Design, Logo System
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