I shape brands — and the minds behind them.

Designer, brand specialist, lecturer and mentor — helping ideas become identities, and students become professionals.

Design and branding have been my passion for as long as I can remember.

Who I Am

I create with intention — and bring the same care to every brand and every student I guide.

Over the years I've worked across many fields of design — branding, print, packaging, editorial, and digital — creating work across Arabic, Hebrew and English markets. I've been trusted by businesses and organizations to shape identities that last.

Education & Professional Development

An interdisciplinary foundation in design and learning sciences — and continuous professional growth.

Professional Diploma

Visual Communication, Graphic Design & Motion Graphics

Tiltan School of Design

2014–2017

Bachelor of Science

European Bachelor of Science in Design

First Cycle in Graphic Design & Multimedia, accredited by EABHES (European Accreditation Board of Higher Education Schools).

2014–2018

Specialization

UI/UX Design

Tiltan School of Design

2022

Certification

Digital Marketing

Technion External Studies

2018–2019

Specialization

Full Stack Web Development

Technion External Studies

2022–2024

Bachelor Degree

B.A. in Multidisciplinary Studies

University of Haifa

2021–2024

Expected 2027

M.A. in Learning Environments Design

University of Haifa

2025–2027

European Bachelor studies — European B.A. — accredited studies

Graduation — B.A., University of Haifa — B.A. Graduation — University of Haifa

Graduation ceremony — University of Haifa — B.A. Graduation — University of Haifa

Digital Marketing certification — Technion — Digital Marketing — Technion

Full-Stack Web Development — Technion — Full-Stack Development — Technion

Teaching, Mentorship & Academic Experience

Lecturing and mentoring across higher-education institutions — guiding students through UI/UX, print & digital design, branding, animation, motion graphics & digital marketing, from first idea to finished portfolio.

2021 – Present

Wingate Institute

Guest Lecturer

Teaching workshops and professional courses in Digital Marketing and Sports Marketing for sport professionals and organizations.

2021 – Present

Al-Qasemi Academic College

Lecturer & Academic Mentor

Teaching within the Visual Communication and Industrial Engineering programs.

Courses includeUI/UX Design, Web Design, New Media, and Digital Marketing.

Also mentoring students for MAHAT external examinations and final graduation projects.

2023 – Present

Sakhnin Academic College

Lecturer

Teaching within the Visual Communication program.

Courses includeInternet Media, Introduction to Print Design, UI/UX Design, Animation & Motion Graphics.

Also preparing students for MAHAT external examinations and graduation projects.

2024 – 2025

Tiltan School of Design

Teaching Assistant

Supported first-year Motion Graphics and Animation studies within the Visual Communication program.

2019 – 2023

Primary Schools & Professional Development Programs

Photography & Video Instructor

Delivered photography, video editing, creative media, enrichment programs, and professional workshops for students and educators across multiple institutions.

Lecturing at the Wingate Institute — Lecturing — Wingate Institute

Lecturing at Tiltan School of Design — Lecturing — Tiltan School of Design

Teaching at the Wingate Institute — Professional course — Wingate

Workshop at the Wingate Institute — Workshop — Wingate

Graduation project review — Graduation review

Professional course at the Wingate Institute — Professional training — Wingate

Supporting students through their final projects — Supporting final projects

Reviewing and evaluating student projects — External review — student projects

Professional design critique and feedback — Design critique & feedback

Most academic teaching and mentoring activities are conducted with adult students (18+) in higher education and professional training environments.

Conferences & Professional Communities

Active participation in industry conferences, professional networks, and continuous learning.

Design & technology conference — Design & technology event

Businesswomen & professional networking community — Businesswomen network

Design & Branding

A dialogue between creative strategy and visual clarity. I build complete visual-identity systems across digital products, UI/UX, and web — turning abstract ideas into polished, functional experiences in both digital and editorial print design.

Education & Mentorship

An essential pillar of my practice. As a lecturer and mentor, I guide emerging designers through portfolio development, graduation projects, and design thinking — bridging academic study and contemporary professional practice.

Expertise & Tools

A refined mix of creative expertise, digital tools, and strategic thinking.

Creative Expertise

Branding & IdentityVisual Identity SystemsUI/UX DesignWeb DesignDigital ProductsEditorial DesignPrint DesignCatalogue DesignPackaging DesignMotion GraphicsCreative Strategy

Software & Platforms

Adobe IllustratorAdobe PhotoshopAdobe InDesignAdobe After EffectsAdobe Premiere ProFigmaAdobe XDCanvaWix StudioWordPress

Beyond the Work

Curiosity fuels the craft.

Creativity needs movement. Away from the work, you'll find me staying active — sport, long walks and surfing by the sea — travelling, exploring new places, and spending time in nature. Endlessly curious, and always learning.

# Sport# Sea & Surf# Travel# Nature# Art & Culture# Always Learning