Community Initiative · The Galilee

HECA

Creating a New Reality in the Galilee

Est. 2022

The Story Behind HECA

HECA is a community initiative for Arab and Jewish women in the Galilee.

Through environmental activities, creativity, dialogue and community engagement, the initiative creates meaningful connections and shared experiences across cultures.

HHope
EEnvironment
CCooperation
AAlternative

Heka (Ancient Egyptian)

Associated with creative power, wisdom and transformation.

Hecate (Ancient Greek)

Connected with feminine strength, intuition and transformation.

The name combines a contemporary environmental mission with historical references to empowerment, growth and collective change.

Inspiration

Creative Direction

Identity

The Language of the Mark

Triangle

Grounding, stability and connection.

Central Line

Growth, movement and continuity.

Supporting System

The Four Natural Elements

A supporting visual language woven throughout the identity.

Air

Openness, communication and new perspectives.

Water

Adaptability, connection and collective flow.

Fire

Energy, transformation and inner strength.

Earth

Roots, resilience and a bond with nature.

Colour

Drawn from the land.

Olive Leaf#7B9624Growth • Nature

Natural Clay#CBB994Community • Warmth

Earth Root#7A5620Grounding • Roots

Wild Blossom#D6A8AFFeminine Strength

Visual Foundations

Inspired by the Galilee.

The colours, textures and imagery were inspired by the landscape, community and environmental character of the Galilee.

Typography & Messaging

A voice in three languages.

These multilingual typography compositions were designed specifically for the project. HECA communicates in Arabic, Hebrew and English, and the words are integrated into the triangle visual language — custom deliverables built for the initiative, not stock artwork.

Hope Environment Cooperation Alternative

Creating a New Reality in the Galilee

את יכולה הכל

Hope · Environment · Cooperation · Alternative

Digital Presence

A website for the initiative.

Applications

Designed deliverables.

Campaign Cards

HECA tote bag among greenery and wildflowers

In Use

Nature, community & strength.

The visual language draws from organic textures, earth-inspired colours and meaningful human connections — reflecting the project's mission and values.

Arab and Jewish women of the Galilee together

Impact

Community Impact

Bringing together Arab and Jewish women through environmental engagement, creativity, dialogue and shared community experiences.

Supported By

Partners & Support

HECA was developed with the support of the U.S. Embassy and the Towns Association for Environmental Quality (TAEQ) — creating opportunities for environmental awareness, collaboration and community engagement among Arab and Jewish women in the Galilee.

Project Information

Client

HECA — Community Initiative

Sector

Environmental & Social Program

Discipline

Identity · Print · Campaign · Website

Year

2022 — 2024

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